UX & UI design
From insight to interfaces that feel obvious. Design systems that last for years, not a sprint.
Senior UX/UI & fullstack · Stockholm
Take the Ice Man
first.
Your drink is already good. Ice makes it an experience. I do the same for your product and your tech stack., from the first pixel to the last server.
The difference
A good drink is good. With ice it becomes an experience.
Most consultants deliver what you ordered. I start with why you ordered it, and solve the real problem.
Without the Ice Man
- You get what you ordered.
- Fixes for the symptoms.
- Design and code in separate rooms.
- One more vendor to manage.
With the Ice Man
- You get what you needed.
- The problem solved at the root, from first principles.
- UX, UI and engineering in one head.
- One person accountable for the whole.
Services
What the Ice Man does to your stack.
Full stack. Full team. One contact and one owner, from sketch to production.
Frontend
Fast, accessible interfaces in production, not just in Figma. Pixel-perfect and built to be maintained.
Fullstack & architecture
The whole chain: API, database, cloud and CI/CD. An architecture that holds as the company grows.
Tech lead & team
Interim tech lead and solution architect, or a whole team of 2–10 people. You talk to one person.
The network
An ice cube lifts the drink. An iceberg moves everything.
After 20+ years in the industry, I have a network of senior specialists. When your problem needs more hands, I put together an A-team, hand-picked for you. From two people to a full team.
- Hand-pickedThe right skills for your problem, not whoever happens to be free.
- ProvenSenior designers, developers and architects I've personally delivered with before.
- One contactI lead the team and own the result. You're still talking to one person.
Method · First principles
Three ways to say take.
- 01
Take the problem.
I don't start with the solution. I start with why the problem exists, and who it actually affects.
- 02
Take it apart.
Down to first principles. What's left is the only thing that needs building. The rest is noise.
- 03
Take it forward.
The simplest solution to the real problem, delivered a notch above expectations. That's the Ice Man.
About Isen
My name is Isen. It's not a brand. It's my name.
In Swedish, “isen” means “the ice.” My Swedish colleagues just call me the Ice Man. Senior UX/UI and fullstack consultant with 20+ years in production. Previously Frontend Lead at Vattenfall for almost five years. I design it, build it, and take ownership of it holding up.
20+years in production
1contact for the whole stack
Has shipped products at
- Hub&SpokeStockholm
- LegoraStockholm
- H&MStockholm
- VattenfallStockholm
- ScaniaStockholm
- Anthill AgencyCopenhagen